June 17, 2022 - August 14, 2022
Bellevue Arts Museum
510 Bellevue Way NE, Bellevue, WA 98004
Get directions
425.519.0770
Monday & Tuesday
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Closed
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Wednesday – Sunday
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11am – 5pm |
L'Affichomania
The Passion for French Posters
Celebrating the inexhaustible energy of fin-de-siècle Paris, L’Affichomania: The Passion for French Posters
features lithographic prints by the five grand masters of the medium:
Jules Chéret, the father of the modern poster; Eugène Grasset, who
explored feminine beauty in rich, medieval settings; Alphonse Mucha,
known for depicting sensuous women and the whiplash curves of their
tresses; Théophile-Alexandre Steinlen, creator of some of the best-loved
images of the era; and finally Henri de Toulouse-Lautrec, who pointed
the way to modernism. These pioneering artists defined a
never-before-seen and never forgotten art form: the color poster. L’Affichomania
explores the achievements of these artists in concert with the poster’s
role in French society, which includes its effect on the life of the
Parisian street, the rise of advertising, the entertainment district of
Montmartre, and the changing representations of women.
Bright, bold, and found everywhere along the boulevards of late
nineteenth-century Paris, the color poster was a brilliant fusion of art
and commerce. It advertised cigarette papers and milk, immortalized
stage stars and bohemian cabarets, and won the adoration of passersby
and art collectors alike. The color poster was heralded as a new art
form as artists took hold of the commercial printing process known as
chromolithography and adapted it to their creative needs. In their
hands, the color lithograph became a thrilling new means of creating
visual excitement in the form of posters; some called it a “color
revolution.” As pedestrians encountered this lively new scenery posted
on the Parisian boulevards, the pulse of modern life seemed to beat
faster, inciting a desire to acquire the prints- by buying and selling
special editions or by stealthily removing them from walls and kiosks.
This sudden popularity of posters fueled a passion for collecting them,
called affichomania.